A good localization strategy is required to achieve good results from localization!
When striving to succeed in new international markets, localization has become an effective tool. 75% of all people using the internet use search engines to find information in their native language. Moreover, 60% of online users prefer to make purchases from websites with content in their native language.
Localization Service is the sophisticated process of adapting your product, app, or website to your desired group’s cultural and linguistic preferences. In other words, localization can help you reach new consumers by personalizing your products and services to the preferences of your potential customers.
In another way, simply translating your content will not satisfy your potential international customers. Everything should be localized, from using local phone numbers to using the appropriate symbols and icons. In this blog, we will discuss how to develop a good global localization strategy as well as the most vital aspects of your business that must be localized.
What is a localization strategy? How to establish a localization strategy?
The term “localization strategy” refers to a strategy for translating and adapting your content. It involves deciding which languages to translate into, which elements to localize, and so on.
A great localization strategy considers the target audience’s needs and preferences while also keeping an eye out for competitors and technical and legal requirements in the countries where they want to expand.
The goal of localization is not to create an entirely new product, but rather to make it more accessible to new customers. It does so by taking into account the local language, but more importantly, the local culture.
There are several factors to consider when establishing a successful global localization strategy. if you don’t it may You risk or even offending your customers.
Identifying Your Target Audience:
Identify your target audience
More importantly, you must determine your target audience. Localization always keeps the customer in mind, so make that clear from the start. Effective localization usually requires a clear understanding of who your customers are, what they want, and how your product or service can benefit them.
Looking at where your global customers are coming from can help you to identify your target audience. You can limit yourself to a few countries this way, and then move on to the next step.
Analyze your market segment:
After you’ve chosen a few countries, you should conduct extensive research on their markets. For example, you can look for statistics or current trends that will benefit your sales.
Furthermore, market research will help you identify new methods of customer contact. In many countries, for example, social media platforms are the best way to accomplish this. However, television advertisements and prints continue to be prevalent. You must conduct research in order to develop your strategy. This is why you should take your time and ensure that you understand the dynamics of your target market.
Examine the competition:
While carrying out research on your chosen target market, keep an eye out for any products or services that are similar to yours. If you can identify competitors early on (localization is one of them), you can take appropriate action and look for ways to edge out the competition.
For example, when launching your business in a new location, you can look for ways to improve your current products in order to attract more customers.
Learn about the local culture:
Once you’ve decided on a location, you can immerse yourself in its culture to gain a better understanding of the local customs and traditions. You can avoid misunderstandings this way. Using symbols that are offensive in a particular culture, for example, may harm your brand’s reputation. Once you realize this, you can make an effort to avoid them.
Make plans for future growth:
Developing a Best localization strategy has no end goal. It is, rather, a process that never ends. You must constantly consider the future and how to optimize your growth strategy. To do so, you must constantly monitor your progress and make changes as needed.